The Born to Fly brand has so much scope in its design field that I feel the introduction of models per say should be tackled somewhat differently. The simple scaling of a model range is elementary and need not be embarked upon until a certain customer shows interest in a certain size of one of my models, then it is just simply a few calculations.
The hope here is to have a direct conversation to offer any personal tweaks at the same time. Basically this will be a website of ideas- challenging you the customer to step out of your bubble and have a crack! Have always been a custom specialist and the verbal interaction with clients has always enhanced success more often than not.
The plan for this site is to display a finished board with the reason why I designed it…simple as that! If a prospective customer likes the design and wants a customized version all he has to do is email me then pick up the phone. Most big brand sites will give you all sorts of descriptions of rockers,rails, literage and so on, but I guess they need to since the stock is already made and needs to be sold. In this case only the concept model is made and put forward in order to procure interest and encourage dialogue. So don’t get hung up on volumes until we have that conversation …
just sizzle on the IDEA!
Muzz..